Events & Demonstrations
Celebrating the Best of British Baking
I’m incredibly proud to have returned as a judge for Britain’s Best Loaf 2026, one of the UK’s most respected bakery competitions.
Having grown up in my family’s bakery in Germany before becoming a German Master Baker, baking has always been more than a profession—it’s been a lifelong passion. Since moving to the UK in 2015, I’ve been fortunate to work alongside some incredible businesses, contribute to projects such as the M&S Collection Sourdough range and remain actively involved in supporting the wider baking industry.
Being invited to judge Britain’s Best Loaf is a privilege that I never take for granted.
The competition celebrates everything that’s great about our industry, bringing together talented bakers from across the country to showcase their skills, creativity and dedication to producing exceptional bread.
Judging is officially underway, and it’s inspiring to see the standard of entries once again. From beautifully crafted white and wholemeal loaves to outstanding sourdoughs and imaginative speciality breads, the quality on display is a testament to the passion that exists throughout British baking.
Competitions like Britain’s Best Loaf are about much more than winning awards. They encourage innovation, recognise craftsmanship and inspire the next generation of bakers to continue raising standards across the industry.
It was fantastic to be part of this year’s judging panel, and I’d like to congratulate everyone who entered. The level of talent made the judging process both enjoyable and incredibly challenging.
“Every loaf tells a story. Seeing the passion, skill and dedication behind each entry is what makes judging Britain’s Best Loaf such a rewarding experience.”
— Lucas Fussnegger
Frequently Asked Questions
What is Britain’s Best Loaf?
Britain’s Best Loaf is one of the UK’s leading bakery competitions, celebrating outstanding bread and recognising excellence in baking across a wide range of categories.
Why was Lucas invited to judge?
Lucas is a German Master Baker with extensive industry experience, having worked across product development, consultancy and bakery innovation while remaining actively involved in the baking profession.
What does judging involve?
Entries are assessed on factors including appearance, texture, flavour, creativity, technical execution and overall quality, ensuring the highest standards are recognised.
Why are bakery competitions important?
Competitions encourage innovation, celebrate craftsmanship and provide bakers with an opportunity to showcase their skills while raising standards across the industry.
How does judging benefit Fussnegger Ltd’s clients?
Remaining actively involved in leading industry events helps ensure our consultancy is informed by the latest techniques, trends and examples of excellence from across the baking sector.
