Every great bakery product starts with an idea.
Sometimes that inspiration comes from a new ingredient, sometimes from customer demand, and sometimes from an iconic moment in the calendar. With Wimbledon season approaching, there was no better inspiration than one of Britain’s most recognisable summer flavour combinations — strawberries and cream.
Our latest recipe development brought those flavours together in a Strawberries & Cream Sourdough Brioche Bun, combining traditional baking techniques with modern product innovation.
The first recipe test has already produced some exciting results, creating a light, indulgent brioche that captures the freshness and nostalgia associated with the British summer.
Bringing Seasonal Inspiration into the Bakery
Seasonal products give bakeries the opportunity to excite customers with something new while celebrating familiar flavours.
For this development, the objective wasn’t simply to create another brioche bun. The aim was to produce a product that genuinely reflected the Wimbledon season while maintaining the quality, texture and flavour expected from premium bakery products.
Fresh whipped cream, carefully balanced sourdough fermentation and high-quality ingredients were all essential to achieving the finished result.


The Importance of Quality Ingredients
Great baking always begins with great ingredients.
For this recipe, we’d like to thank I.T.S. for providing outstanding flavourings that helped create the distinctive strawberries and cream profile.
These were combined with:
- A well-balanced sourdough starter
- Fresh whipped cream
- Cristone 30 from EDME Ingredients
Each ingredient plays an important role in creating the final product, demonstrating how successful bakery innovation relies on carefully selecting components that work together.
Product Development Never Stops
Every new recipe begins with testing, refining and learning.
The first bake is rarely the end of the journey. Each development allows us to evaluate flavour, texture, fermentation, appearance and overall customer appeal before taking ideas even further.
At Fussnegger Ltd, product development is about far more than creating something new. It’s about understanding how products can be manufactured consistently while delivering an outstanding eating experience.
Whether developing artisan products or preparing concepts for larger-scale production, every project follows the same philosophy — combining craftsmanship with innovation.
Looking Ahead
This Strawberries & Cream Sourdough Brioche is just one example of how seasonal inspiration can become an exciting commercial bakery product.
It’s always rewarding to see an idea move from concept into the bakery, and we’re already looking forward to developing even more innovative products throughout the year.
“The best ideas often begin with simple inspiration. Our job is to transform those ideas into products that people remember, enjoy and come back for again.”
— Lucas Fussnegger
Frequently Asked Questions
Why develop seasonal bakery products?
Seasonal products help bakeries keep their ranges fresh, create customer excitement and take advantage of popular events and flavour trends throughout the year.
Why use sourdough in a brioche bun?
A carefully balanced sourdough starter adds depth of flavour, improves texture and helps create a more distinctive finished product while maintaining the richness expected from brioche.
How important are ingredients during product development?
Every ingredient influences flavour, texture, consistency and overall product quality. Selecting the right ingredients is fundamental to successful bakery innovation.
Can Fussnegger Ltd help develop new bakery products?
Yes. We work with artisan and industrial bakeries to develop innovative products, refine recipes and create commercially successful bakery concepts.
Do you only work on artisan bakery products?
No. We support both artisan and large-scale manufacturers, helping transform creative ideas into products that can be produced consistently at any scale.




